I was assigned to help re-brand Tadaa Studio, an online crafting supply site located in Ann Arbor, Michigan. This was part of a group assignment and I focused on redesigning the Tadaa Studio website. The new site is meant to be clean, free of distracting patterns and easy to navigate. I redesigned the organization of the site to create a cohesive shopping experience.
Included in this design is also my submission for the new Tadaa Studio logo. Since Tadaa's primary market is focused in embroidery patterns, I created a symbol that is reminiscent of the shapes and patterns of the specified products. There are a total of five interchangeable symbols.