American Heart Association Go Red for Women
Design template suite for events
The American Heart Association Go Red for Women campaign was looking for a cohesive design template suite for their regional markets to use when promoting luncheon events. There was a desire for the materials to have a fresh and modern feel while sticking within the American Heart Association brand guidelines. These events are targeted for women ages 20-54 and it was important to show femininity and fun in the event materials.
The phrase "Go Red" is used throughout the materials with a ribbon font that extends off of the pieces. The ribbon motif was used to symbolize togetherness within the Go Red for Women community.
Numerous templated materials were created that include save the dates, invitations, email header and footers, animated web ads, slide deck, event signage and numerous swag items.
The phrase "Go Red" is used throughout the materials with a ribbon font that extends off of the pieces. The ribbon motif was used to symbolize togetherness within the Go Red for Women community.
Numerous templated materials were created that include save the dates, invitations, email header and footers, animated web ads, slide deck, event signage and numerous swag items.