American Heart Association Heart Walk Headquarters
Functional wireframe designs for Heart Walk fundraising headquarters site
The American Heart Association Heart Walk campaign needed a streamlined new way for walkers, coaches, and companies to edit their profiles, find resources, manage teams, and more. It was important to help the Heart Walk team bring to life their new participant headquarters by creating high fidelity clickable wireframes. These wireframes helped the team visualize how the site would function and look before getting built. This site strictly follows the American Heart Association brand guidelines and is meant to have a social hub feel. This is a place where walkers can view their fundraising progress, see what their teammates are doing, and feel part of a larger community. The Heart Walk campaign is a lively event so elements like rounded corners, illustrated icons, and brighter brand colors give the site a bold and engaging feel.