LSA All stars Video series Branding

University of Michigan's College of Literature, Science, and the Arts

Logo Lockups

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Branding work done on the University of Michigan College of Literature, Science, and the Art's LSA All Stars video series. This series showcases successful university alumni who share advice, tips on career success and more.This series' target audience is the student population at the college. The overall look and feel of the branding is meant to be cheerful, optimistic, and bold while using the university color branded palette as inspiration. The star in the logo is compromised of two shapes that resemble an arrow or compass needle. This symbolizes the many directions students can take with their liberal arts degrees as shown with the various alumni interviewed. Included in this branding piece is a set of logos with logo lockups, title cards, transition cards, end cards, and lower thirds templates for the video team to use while putting together this video series.